PEAK ASSET EQUITY
Capital · Est. 2014
About Peak Asset Equity · Est. 2014

We're building the new private bank for digital wealth.

Peak Asset Equity was founded on a simple thesis: the next generation of wealth will be denominated in crypto, and it deserves better than an exchange.

Our Mission

Institutional discipline. Crypto-native upside.

Marcus founded Peak Asset Equity in 2014 after watching colleagues at Goldman lose meaningful capital on exchange hacks. He believed crypto investors deserved the same protections, reporting standards, and service that private banking clients had enjoyed for centuries.

A decade later, we manage over $8.4 billion for clients in 47 jurisdictions. Our team includes alumni of Goldman Sachs, JP Morgan, Citadel, Coinbase, Two Sigma, and the Bank of England.

We are not the cheapest crypto broker. We are not the flashiest. We are the one your CFO recommends.

Peak Asset Equity London headquarters

A decade of discipline.

2014

Peak Asset Equity founded in London by Marcus Adler

2017

Launched cold custody platform; passed first SOC 2 audit

2019

FCA registration secured; AUM crosses $500M

2021

NYDFS BitLicense granted; opened New York office

2022

Aurum metal card launched in 32 countries

2024

AUM crosses $8.4B; 180,000+ verified clients globally

2025

Singapore MAS license; family office desk launched

Leadership

The people behind your portfolio.

Marcus Adler

Marcus Adler

Founder & CEO

Ex-Goldman Sachs FX. 18 years in markets.

Elena Petrova

Elena Petrova

Chief Investment Officer

Former Citadel quant lead.

Daniel Wu

Daniel Wu

Chief Technology Officer

Built Coinbase Prime custody.

Aisha Okonkwo

Aisha Okonkwo

Head of Wealth

20 years private banking, JP Morgan.

Peak Asset Equity team in office

240 professionals.
9 global offices.

London · New York · Singapore · Zurich · Dubai · Hong Kong · Tokyo · Sydney · Toronto.